Sierra Nevada Brewing Co. reached out to RBD for a last minute advertising need. I was sent photos of the beer bottles and the logo and that was it. They had purchased a full page ad space in Blue Ridge Outdoors and the in-house designers were too backed up to meet the magazine's deadline. That's where Right Brane Design comes in, to the rescue if you will. Since this was to be in a summer issue and was an outdoor based magazine, I went with an outdoor summer activity theme and gave it a style similar to a canvas painting, incorporating the bottles into the activities, these beers mean summer fun! They were happy and we went to print on time.